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The marketing supply chain is the chain of suppliers that an organization relies on to produce marketing materials (print, promotional products and point of sale) to market their products and services. The marketing supply chain is often made up of partners inside and outside of the organization – such as brand managers, marketing services, agencies, direct sales teams, buyers, printers, fulfillment houses and many others. From product brochures and promotional flyers to point-of-sale systems and store signage, each of these supplies must be acquired, managed and distributed to customers, sales teams, branch offices, retail outlets, dealers, distributors and other key audiences around the world. ==Flow== Similar to manufacturing environments, marketing supply chains are primarily governed by a process or "flow" that typically involves: * Creation – identifying and developing marketing materials to meet customer need and/or to support sales initiatives, * Production – getting materials in their final form either through sourcing, printing or Web development, * Warehousing – technology, storage strategy, planning, * Fulfillment – order management, service standards, shipping and tracking use/consumption – how materials are used and displayed in the field and stored based on seasonality or product/service availability, * Feedback – collecting information for continuous refinement; from inventory reporting, management metrics, field/customer feedback. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Marketing supply chain」の詳細全文を読む スポンサード リンク
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